The annual Asia House Literature Festival celebrates the diverse cultures of the asian continent through the power of books.  The festival featured are English-language fiction and non-fiction, covering a broad selection of Asian countries. The challenge was to create an identity visually representing all the eclectic range of cultures featured in the festival without showing any individual bias.

The annual Asia House Literature Festival celebrates the diverse cultures of the asian continent through the power of books.  The festival featured are English-language fiction and non-fiction, covering a broad selection of Asian countries. The challenge was to create an identity visually representing all the eclectic range of cultures featured in the festival without showing any individual bias.

The annual Asia House Literature Festival celebrates the diverse cultures of the asian continent through the power of books.  The festival featured are English-language fiction and non-fiction, covering a broad selection of Asian countries. The challenge was to create an identity visually representing all the eclectic range of cultures featured in the festival without showing any individual bias.

The annual Asia House Literature Festival celebrates the diverse cultures of the asian continent through the power of books.  The festival featured are English-language fiction and non-fiction, covering a broad selection of Asian countries. The challenge was to create an identity visually representing all the eclectic range of cultures featured in the festival without showing any individual bias.

The annual Asia House Literature Festival celebrates the diverse cultures of the asian continent through the power of books.  The festival featured are English-language fiction and non-fiction, covering a broad selection of Asian countries. The challenge was to create an identity visually representing all the eclectic range of cultures featured in the festival without showing any individual bias.

While researching the festival and the nations and regions represented, one thing thing became clear, they were all united in a rich display of beautiful and unique patterns at the heart of their culture

While researching the festival and the nations and regions represented, one thing thing became clear, they were all united in a rich display of beautiful and unique patterns at the heart of their culture

While researching the festival and the nations and regions represented, one thing thing became clear, they were all united in a rich display of beautiful and unique patterns at the heart of their culture

While researching the festival and the nations and regions represented, one thing thing became clear, they were all united in a rich display of beautiful and unique patterns at the heart of their culture

While researching the festival and the nations and regions represented, one thing thing became clear, they were all united in a rich display of beautiful and unique patterns at the heart of their culture Taking these motifs as a start point, I combined patterns with initial cap letters, a decorative element in literature to graphic elements which marry western lettering with eastern aesthetics.

Taking these motifs as a start point, I combined patterns with initial cap letters, a decorative element in literature to graphic elements which marry western lettering with eastern aesthetics.

Taking these motifs as a start point, I combined patterns with initial cap letters, a decorative element in literature to graphic elements which marry western lettering with eastern aesthetics.

Taking these motifs as a start point, I combined patterns with initial cap letters, a decorative element in literature to graphic elements which marry western lettering with eastern aesthetics.

Taking these motifs as a start point, I combined patterns with initial cap letters, a decorative element in literature to graphic elements which marry western lettering with eastern aesthetics.

Taking these motifs as a start point, I combined patterns with initial cap letters, a decorative element in literature to graphic elements which marry western lettering with eastern aesthetics.

A campaign prompting audiences to discover the characters, in this case the authors, behind the books in the festival was run promoting the festival.

A campaign prompting audiences to discover the characters, in this case the authors, behind the books in the festival was run promoting the festival.

A campaign prompting audiences to discover the characters, in this case the authors, behind the books in the festival was run promoting the festival.

A campaign prompting audiences to discover the characters, in this case the authors, behind the books in the festival was run promoting the festival.

A campaign prompting audiences to discover the characters, in this case the authors, behind the books in the festival was run promoting the festival.

The letters can be used together to create emotive words. The combination of different letter styles creates interesting and unique word art which can be used as eye catching word-art accross the festival identity. 

The letters can be used together to create emotive words. The combination of different letter styles creates interesting and unique word art which can be used as eye catching word-art accross the festival identity. 

The letters can be used together to create emotive words. The combination of different letter styles creates interesting and unique word art which can be used as eye catching word-art accross the festival identity. 

The letters can be used together to create emotive words. The combination of different letter styles creates interesting and unique word art which can be used as eye catching word-art accross the festival identity. 

The letters can be used together to create emotive words. The combination of different letter styles creates interesting and unique word art which can be used as eye catching word-art accross the festival identity. 

A printed event programme was designed, using word-art as chapter dividers and single letters to mark individual events. 

A printed event programme was designed, using word-art as chapter dividers and single letters to mark individual events. 

A printed event programme was designed, using word-art as chapter dividers and single letters to mark individual events. 

A printed event programme was designed, using word-art as chapter dividers and single letters to mark individual events. 

A printed event programme was designed, using word-art as chapter dividers and single letters to mark individual events. 

The lettering designs were also applied to a range of applications, including laser-cut woodblock for on-site interactive printing, speaker passes, tote bags and online events programmes.

The lettering designs were also applied to a range of applications, including laser-cut woodblock for on-site interactive printing, speaker passes, tote bags and online events programmes.

The lettering designs were also applied to a range of applications, including laser-cut woodblock for on-site interactive printing, speaker passes, tote bags and online events programmes.

The lettering designs were also applied to a range of applications, including laser-cut woodblock for on-site interactive printing, speaker passes, tote bags and online events programmes.

The lettering designs were also applied to a range of applications, including laser-cut woodblock for on-site interactive printing, speaker passes, tote bags and online events programmes.