Croxley Park believe that happy people build successful companies. This Watford-based business park has been developed to provide spacious modern workspaces and unrivalled work/life balance though excellent on-site amenities, 72 acres green surroundings and a comprehensive after work events programme. All this makes Croxley Park more than just a place to work.

To support the ripple graphic elements I also developed a system for writing topline messaging inspired by the theme of transformation

To support the ripple graphic elements I also developed a system for writing topline messaging inspired by the theme of transformation

My concept ‘Business & more’ encapsulates this idea, communicating all the added benefits of the park through a series of creative copy lines. The ‘& more’ concept is reinforced with a new logo, which forms an ampersand from the Croxley Park initials.

GROVEWORLD

London-based property developer Groveworld specialise in transforming problematic, derelict sites across the city into high-end, sustainable mixed use developments with green-spaces for public use. Once completed they are a catalyst for transforming and improving the local area. Working at Blast I created a I created an identity inspired by the idea of a ripple effect.

GROVEWORLD

London-based property developer Groveworld specialise in transforming problematic, derelict sites across the city into high-end, sustainable mixed use developments with green-spaces for public use. Once completed they are a catalyst for transforming and improving the local area. Working at Blast I created a I created an identity inspired by the idea of a ripple effect.

GROVEWORLD

London-based property developer Groveworld specialise in transforming problematic, derelict sites across the city into high-end, sustainable mixed use developments with green-spaces for public use. Once completed they are a catalyst for transforming and improving the local area. Working at Blast I created a I created an identity inspired by the idea of a ripple effect.

GROVEWORLD

London-based property developer Groveworld specialise in transforming problematic, derelict sites across the city into high-end, sustainable mixed use developments with green-spaces for public use. Once completed they are a catalyst for transforming and improving the local area. Working at Blast I created a I created an identity inspired by the idea of a ripple effect.

font_12

A bespoke typeface based on the stenciled logo adds personality and individuality to the brand identity. A system for writing copy using the ampersand helps communicate the parks offer.

To support the ripple graphic elements I also developed a system for writing topline messaging inspired by the theme of transformation

To support the ripple graphic elements I also developed a system for writing topline messaging inspired by the theme of transformation

font_15
alphabet-13
david_marsh_croxly_park_posters

A bespoke typeface based on the stenciled logo adds personality and individuality to the brand identity. A system for writing copy using the ampersand helps communicate the parks offer.

business_and_more_2-14

The brand concept is carried over to physical marketing, with a building completion brochure split into two distinct sections. The first half promoting the newly built workspace, with the second communicating the added benifits of the park.

The brands logo is inspired by this ripple aesthetic. The mark combines a monogram G, a tree representing the eponymous Grove all housed within a wider circular device representing the world. All elemets are tied together with a single line representing Groveworlds seamless process.

London-based property developer Groveworld specialise in transforming problematic, derelict sites across the city into high-end, sustainable mixed use developments with green-spaces for public use. Once completed they are a catalyst for transforming and improving the local area. Working at Blast I created a I created an identity inspired by the idea of a ripple effect.

London-based property developer Groveworld specialise in transforming problematic, derelict sites across the city into high-end, sustainable mixed use developments with green-spaces for public use. Once completed they are a catalyst for transforming and improving the local area. Working at Blast I created a I created an identity inspired by the idea of a ripple effect.

London-based property developer Groveworld specialise in transforming problematic, derelict sites across the city into high-end, sustainable mixed use developments with green-spaces for public use. Once completed they are a catalyst for transforming and improving the local area. Working at Blast I created a I created an identity inspired by the idea of a ripple effect.

david_marsh_croxley_park_brochure_cover
08-Croxley-Park-Branding-Print-Brochure-Blast-London-UK-BPO
david_marsh_croxley_park_brochure_emboss
david_marsh_croxley_park_borchure_spreads

An icon style was established based on the stenciled look of the brand logo. Icons represent all aspects of park life. 

david_marsh_croxley_park_icon_construction

A bespoke typeface based on the stenciled logo adds personality and individuality to the brand identity. A system for writing copy using the ampersand helps communicate the parks offer.

david_marsh_croxley_park-signage_totem
david-marsh-croxley-park-bus-stop
david_marsh_croxley_park_app_icons

A comprehensive park app enabling workers to reserve spaces, book events and even order from the on-site cafe. I collaborated with the app developers to design the UI and UX.

david_marsh_croxley_park_app_group
groveworld_before_after_desktop

PORTFOLIO