Croxley Park
MORE THAN JUST
A PLACE TO WORK
Croxley Park believe that happy people build successful companies. This Watford-based business park has been developed to provide spacious modern workspaces and unrivalled work/life balance though excellent on-site amenities, 72 acres green surroundings and a comprehensive after work events programme. All this makes Croxley Park more than just a place to work.
To support the ripple graphic elements I also developed a system for writing topline messaging inspired by the theme of transformation
To support the ripple graphic elements I also developed a system for writing topline messaging inspired by the theme of transformation
My concept ‘Business & more’ encapsulates this idea, communicating all the added benefits of the park through a series of creative copy lines. The ‘& more’ concept is reinforced with a new logo, which forms an ampersand from the Croxley Park initials.
GROVEWORLD
London-based property developer Groveworld specialise in transforming problematic, derelict sites across the city into high-end, sustainable mixed use developments with green-spaces for public use. Once completed they are a catalyst for transforming and improving the local area. Working at Blast I created a I created an identity inspired by the idea of a ripple effect.
GROVEWORLD
London-based property developer Groveworld specialise in transforming problematic, derelict sites across the city into high-end, sustainable mixed use developments with green-spaces for public use. Once completed they are a catalyst for transforming and improving the local area. Working at Blast I created a I created an identity inspired by the idea of a ripple effect.
GROVEWORLD
London-based property developer Groveworld specialise in transforming problematic, derelict sites across the city into high-end, sustainable mixed use developments with green-spaces for public use. Once completed they are a catalyst for transforming and improving the local area. Working at Blast I created a I created an identity inspired by the idea of a ripple effect.
GROVEWORLD
London-based property developer Groveworld specialise in transforming problematic, derelict sites across the city into high-end, sustainable mixed use developments with green-spaces for public use. Once completed they are a catalyst for transforming and improving the local area. Working at Blast I created a I created an identity inspired by the idea of a ripple effect.
A bespoke typeface based on the stenciled logo adds personality and individuality to the brand identity. A system for writing copy using the ampersand helps communicate the parks offer.
To support the ripple graphic elements I also developed a system for writing topline messaging inspired by the theme of transformation
To support the ripple graphic elements I also developed a system for writing topline messaging inspired by the theme of transformation
A bespoke typeface based on the stenciled logo adds personality and individuality to the brand identity. A system for writing copy using the ampersand helps communicate the parks offer.
The brand concept is carried over to physical marketing, with a building completion brochure split into two distinct sections. The first half promoting the newly built workspace, with the second communicating the added benifits of the park.
The brands logo is inspired by this ripple aesthetic. The mark combines a monogram G, a tree representing the eponymous Grove all housed within a wider circular device representing the world. All elemets are tied together with a single line representing Groveworlds seamless process.
London-based property developer Groveworld specialise in transforming problematic, derelict sites across the city into high-end, sustainable mixed use developments with green-spaces for public use. Once completed they are a catalyst for transforming and improving the local area. Working at Blast I created a I created an identity inspired by the idea of a ripple effect.
London-based property developer Groveworld specialise in transforming problematic, derelict sites across the city into high-end, sustainable mixed use developments with green-spaces for public use. Once completed they are a catalyst for transforming and improving the local area. Working at Blast I created a I created an identity inspired by the idea of a ripple effect.
London-based property developer Groveworld specialise in transforming problematic, derelict sites across the city into high-end, sustainable mixed use developments with green-spaces for public use. Once completed they are a catalyst for transforming and improving the local area. Working at Blast I created a I created an identity inspired by the idea of a ripple effect.
An icon style was established based on the stenciled look of the brand logo. Icons represent all aspects of park life.
A bespoke typeface based on the stenciled logo adds personality and individuality to the brand identity. A system for writing copy using the ampersand helps communicate the parks offer.
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A comprehensive park app enabling workers to reserve spaces, book events and even order from the on-site cafe. I collaborated with the app developers to design the UI and UX.
Studio: Blast
Photography: Fernando Manoso
Client: Columbia Threadneedle
The brands logo is inspired by this ripple aesthetic. The mark combines a monogram G, a tree representing the eponymous Grove all housed within a wider circular device representing the world. All elemets are tied together with a single line representing Groveworlds seamless process.
London-based property developer Groveworld specialise in transforming problematic, derelict sites across the city into high-end, sustainable mixed use developments with green-spaces for public use. Once completed they are a catalyst for transforming and improving the local area. Working at Blast I created a I created an identity inspired by the idea of a ripple effect.
London-based property developer Groveworld specialise in transforming problematic, derelict sites across the city into high-end, sustainable mixed use developments with green-spaces for public use. Once completed they are a catalyst for transforming and improving the local area. Working at Blast I created a I created an identity inspired by the idea of a ripple effect.
Designed at Blast
Photography: Fernando Manoso
Client: Columbia Threadneedle
