ABOUT
ABOUT
I am a London-based Design Director and Graphic Designer with over a decades experience in brand identity development, I help bring brands to life with thoughtful ideas, beautiful execution and strong attention to detail. I deliver creative consultancy, design direction and concept development for brands both big and small.
I’m a Design Director with over a decades experience specialising in brand identity and development. I have worked with a diverse range of clients both local and global from the arts, education, charity, property and corporate sectors. I take an idea-led approach to design combined with beautiful craft and a meticulous attention to detail. I strive to collaborate with ambitious clients, who value the power of design and studios who want to create their best work. I approach every project with passion and a dedication to always achieve the highest standard possible.
I am a London-based Design Director and Graphic Designer with over a decades experience in brand identity development, I help bring brands to life with thoughtful ideas, beautiful execution and strong attention to detail. I deliver creative consultancy, design direction and concept development for brands both big and small.
Disciplines
Disciplines
Art direction
Brand Identity
Concept development
Digital Design
Editorial Design
Font Design
Guidelines
Motion Graphics
Naming
Packaging
Print
UI/UX
Art direction
Brand Identity
Concept development
Digital Design
Editorial Design
Font Design
Guidelines
Motion Graphics
Naming
Packaging
Print
UI/UX
Art direction
Brand Identity
Concept development
Digital Design
Editorial Design
Font Design
Guidelines
Motion Graphics
Naming
Packaging
Print
UI/UX
Experience
Experience
Experience
Freelance
2017–2023
Blast
Senior Designer
2014–2016
Freelance
2012–2014
OPX
Designer
2010–2012
Freelance
2017–2023
Blast
Senior Designer
2014–2016
Freelance
2012–2014
OPX
Designer
2010–2012
Freelance
2017–2023
Blast
Senior Designer
2014–2016
Freelance
2012–2014
OPX
Designer
2010–2012
Freelance
2017–2023
Blast
Senior Designer
2014–2016
Freelance
2012–2014
OPX
Designer
2010–2012
Freelance
2017–2023
Blast
Senior Designer
2014–2016
Freelance
2012–2014
OPX
Designer
2010–2012
Freelance Studios
Attach Creative
Blast
DBOX
DesignStudio
Futerra
Ideas Factory
Landor
Olgivy
Pollit & Partners
Me&Dave
Sectorlight
Socrates
Squint/Opera
Attach Creative
Blast
DBOX
DesignStudio
Futerra
Ideas Factory
Landor
Olgivy
Pollit & Partners
Me&Dave
Sectorlight
Socrates
Squint/Opera
Attach Creative
Blast
DBOX
DesignStudio
Futerra
Ideas Factory
Landor
Olgivy
Pollit & Partners
Me&Dave
Sectorlight
Socrates
Squint/Opera
Attach Creative
Blast
DBOX
DesignStudio
Futerra
Ideas Factory
Landor
Olgivy
Pollit & Partners
Me&Dave
Sectorlight
Socrates
Squint/Opera
Selected clientele
Process
01
Research
In this initial phase, I immerse myself in your business, conducting thorough research to gain a deep understanding of your brand, target audience, industry landscape, and competitors. This allows me to gather valuable insights that will shape the rest of the design process.
Research
In this initial phase, I immerse myself in your business, conducting thorough research to gain a deep understanding of your brand, target audience, industry landscape, and competitors. This allows me to gather valuable insights that will shape the rest of the design process.
02
Strategy
Collaboratively, I will help you determine the purpose of your brand, establish its core values, and identify unique selling points that set you apart from the competition. Together, we craft a comprehensive written brief that outlines the desired look and feel of your visual identity.
Strategy
Collaboratively, I will help you determine the purpose of your brand, establish its core values, and identify unique selling points that set you apart from the competition. Together, we craft a comprehensive written brief that outlines the desired look and feel of your visual identity.
03
Concept
Drawing upon the insights from our research and strategy phase, I generate a range of initial concepts for your visual identity. These concepts are designed to capture the essence of your brand and resonate with your target audience.
Concept
Drawing upon the insights from our research and strategy phase, I generate a range of initial concepts for your visual identity. These concepts are designed to capture the essence of your brand and resonate with your target audience.
04
Development
Once a concept is selected, I refine and develop it further. This involves creating comprehensive brand guidelines, refining visual assets, and producing any specific brand deliverables as specified in the brief. This stage ensures consistency and coherence throughout your brand's visual representation.
Development
Once a concept is selected, I refine and develop it further. This involves creating comprehensive brand guidelines, refining visual assets, and producing any specific brand deliverables as specified in the brief. This stage ensures consistency and coherence throughout your brand's visual representation.
Have a project in mind? Please get in touch!
Have a project in mind? Please get in touch!
