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Champions

Unlocking the potential of a Chelsea-based estate agent

BACKGROUND

Champions hold the keys to some of the most exclusive homes in Chelsea but their identity felt cheap and outdated. The rebrand needed to appeal to some of the most influential buyers in London and the rest of the world.

I collaborated with design studio Ideas Factory to create a brand that felt more luxurious, centred around a prominent logo, bold colour scheme and a polka-dot pattern. We created Kingsley, a Pointer dog, who became the quintessentially English marque for the brand.

The careful choice of typography, quality materials and finishing helped this boutique estate agency to stand out in a saturated market in one of the most affluent parts of London.