Jellyfish Pictures create award-winning visual effects and animation for the advertising, film and television industries. They are the only studio in the UK to provide both high-end visual effects and animation services.

Having kept the same branding since being founding in 2001, Jellyfish Pictures needed a new identity to bring their brand up-to-date and reflect the quality award-winning work they create.

Taking inspiration from the work Jellyfish do to bring cinematic and animated worlds to life, I created a concept focused on 'making the impossible possible'. I created an impossible shape monogram, which referenced the duality of the sectors Jellyfish Pictures work in, and the 3D nature of their work.