Economist App

Visualising the rich content offered by The Economist’s first app

BACKGROUND

The Economist, a weekly journal with a strong readership of their print edition, had launched The Economist app but had a poor awareness of their digital offer.

The brief was to create a visually strong, eye-catching campaign advertising the breadth and depth of the multi-media content available across multiple devices.

Taking the concept of the app being a gateway to a world of knowledge and culture, I created illustrations depicting the inside of digital devices as exhibition spaces showcasing the app’s content. Annotations link the illustrations to an index at the bottom of the advertisements.