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Croxley Park

Branding an expansive business park as more than just a place to work

BACKGROUND

Croxley Park believe that happy people build successful companies. This Watford-based business park has been developed to provide an unrivalled work/life balance though excellent on-site amenities, green surroundings and a comprehensive after work events programme. All this makes Croxley Park more than just a place to work.

My concept ‘Business & more’ encapsulated this idea. It enabled me to communicate all the added benefits of the park through a series of creative copy lines. The ‘& more’ concept is reinforced with a new logo, which forms an ampersand from the Croxley Park initials.

Together with a bespoke typeface, icon style and use of contemporary photography, my concept creates a brand identity that projects the park’s offer. It conveys the Croxley ethos, personality and community atmosphere, whilst clearly distinguishing them from the competition.